who we are
Communications | Publicity | Digital PR | Content
Founded by Publicist Mark Collins in 2008, MCPR is an award-winning communications agency with an intelligent and impactful approach to campaigns. Our work consistently delivers standout results in the UK and around the world, generating quality and meaningful exposure and visibility for our clients.
Through thoughtful and creative strategy we create integrated campaigns that support our clients’ business and marketing objectives. Strong storytelling, engaging content and an understanding of the audience is at the heart of our work, ensuring we deliver world-class campaigns with integrity and maximum impact across a rich media landscape.
The MCPR team are all senior communications experts who come with a wealth of experience and knowledge of the industry. We work a range of organisations and individuals in the UK and around the world, from global media companies to UK start-ups, achieving great results every time and adding value and impact to brands.
PR & Communications Strategy
Central to our strategy development for clients is understanding their key business objectives, who their audience is and what are the media channels are the platforms they are consuming. We work closely with clients to ensure thorough and meaningful communications strategies are developed for them which focus on helping to achieve their goals. Our breadth of experience working in communications coupled with our in-depth knowledge of the media ensures we are able to develop bespoke strategies that draw on the best-in-practice communications, creative ideas and PR tactics to help speak to and inform audiences that matter to them most.
Whether it’s to captivate consumers, peak the interest of peers, generate mass awareness or engage with audiences through top influencers, our public relations campaigns get great results every time, adding value and impact for brands. An in-depth knowledge of the media, strong news sense and impeccable contacts book combined with our ability to define and communicate a good story means that we are always able to generate quality coverage and visibility for our clients across broadcast, traditional and digital media on both consumer and B2B PR campaigns.
Media Relations & News Generation
We pride ourselves on our long-standing and strong relationships with the media and work regularly with broadcast, print and digital editors, journalists and producers across consumer and trade press as well as digital influencers. Our strength in storytelling and an intuitive news sense honed over many years, as well as our media know-how and positive approach to getting results, helps us to ensure we generate quality coverage and visibility for our clients across a rich media landscape.
Influencer & Celebrity Engagement
We help create impactful partnerships on behalf of brands, organisations, not-for-profits and individuals. Our strategic approach ensures partnership campaigns we create are meaningful, authentic and on-brand with measurable results for organisations that have included record-breaking fundraising efforts and mass media coverage.
Events, Press Junkets & Media Tours
We produce and deliver a range of PR events and activations for clients including press junkets, launch events, screenings and red carpet premieres, as well as experiential events, PR stunts and media tours. We provide all aspects of event planning and management that includes booking venues and catering, guest list management, celebrity and speaker engagement and management of media, bloggers, photography and filming.
Working in-house and with our select partners we produce creative content and a range of promotional materials that help our clients to stand out from the crowd. Our services and offerings include copywriting, press packs, photography, promotional videos, Electronic Press Kits as well as designing and producing promotional materials such as posters, invitations, event branding, award and trophy design and bespoke packaging.
Press office support & consultancy
We regularly provide expert media training that ensures individuals and groups of people are fully prepared and well honed ahead of conducting media interviews or other promotional activity. Our training packages not only draw on our vast experience working in the communications industry, but also on our professional qualifications in journalism and NLP (Neuro-Linguistic Programming) and we work across the full spectrum, from training contributors of television series and members of the public, to household name celebrities and senior executives in the media industry.
We are specialists in communications and PR for the entertainment industry and the first choice agency for some of the world’s biggest media brands and companies. Our work spans television, digital, content, film, home entertainment, media brands, music and events, The Arts, international attractions and publishing. We provide services for a diverse range of clients and have handled the launch of some of the most exciting media properties of the past decade as well as overseeing the global communications strategy for renowned entertainment brands.
Kids & Family
We are widely regarded as the go-to agency for kids and family brands, working with global and UK children’s organisations, broadcasters, streaming services, digital platforms, retailers, publishers, consumer products, licensing, music, events and attraction parks. We work on a multitude of consumer and B2B briefs covering both UK and international. Our creative PR campaigns for kids and family brands are regularly rolled out in multiple countries around the helping to raise mass awareness and drive sales, and our UK campaigns for teen TV and film content have generated record-breaking audience viewing figures.
We provide a range of services to charities and not-for-profit organisations both in the UK and abroad. Our work has helped raise valuable funds for charities, generated mass awareness for important causes, started meaningful conversations on important issues and helped to create social change for good in the UK and around the world.
Celebrity & Experts
We are experts at implementing talent-led PR campaigns and have a successful track record of promoting celebrity-fronted projects including television series, brand launches, live events and ambassadorships. We also provide personal PR services for celebrities and high-profile individuals and for many years have worked with a range of household names and experts, on both a project and retained basis to help generate positive PR for them and their work.
Health & Wellbeing
We work with leading health and fitness companies and brands, scientists and wellbeing experts, providing them with a range of PR and communications services. We have spearheaded the launch of new products and services, including masterminding and executing earned media strategies that have turned them into one of the most talked-about and in-demand health trends of the year. In addition we have provided personal PR to health and fitness experts for a number of years showcasing their skills and putting their work in the media spotlight.