who we are

Communications | Publicity | Digital PR | Content

Founded by Publicist Mark Collins in 2008, MCPR is a leading communications agency with an intelligent and impactful approach to campaigns. Our work consistently delivers standout results in the UK and around the world, generating quality and meaningful exposure and visibility for our clients.

Through thoughtful and creative strategy we create integrated campaigns that support our clients’ business and marketing objectives. Strong storytelling, engaging content and an understanding of the audience is at the heart of our work, ensuring we deliver world-class campaigns with integrity and maximum impact across a rich media landscape.

The MCPR team are all senior communications experts who come with a wealth of experience and knowledge of the industry. We work a range of organisations and individuals in the UK and around the world, from global media companies to UK start-ups, achieving great results every time and adding value and impact to brands.

our services

PR & Communications Strategy

Central to our strategy development for clients is understanding the key business objectives and who the audience is. We will work closely with you to ensure a thorough and meaningful communications strategy is developed for your brand that will help and empower you to achieve your goals. Our breadth of experience in the field of communications and in-depth knowledge of the media landscape allows us to create bespoke strategy for all clients drawing on the best communication practices, creative ideas and platforms to speak to audiences that matter to you.

PR Campaigns

Whether it’s to captivate consumers, peak the interest of peers, generate mass awareness or engaging with audiences through top influencers, our integrated public relations campaigns get great results every time, adding value and impact for brands. It’s what we pride ourselves on. Fusing together our in-depth knowledge of the media landscape, impeccable contacts book, ability to define and communicate a good story, strong news sense and journalist integrity generates quality coverage and visibility for our clients across broadcast, traditional and digital media. We deliver both consumer and B2B PR campaigns.

Media Relations & News Generation

We pride ourselves on our long-standing and strong relationships with the media and we regularly work with broadcast, national, consumer and trade press as well as digital influencers on behalf of our clients. Our strength in storytelling coupled with our intuitive news sense, as well as our media know-how and positive approach, ensures we generate quality coverage and visibility for our clients across traditional, broadcast and digital media.

Influencer & Celebrity Engagement

Working with the right influencers for your brand or organisation creates an opportunity to speak directly and uniquely to your audience. We have many years of experience working with celebrities and influencers on behalf of brands, creating authentic and meaningful conversation, brand engagement and measurable results for organisations.

Partnerships

We help create impactful partnerships on behalf of brands, organisations, not-for-profits and individuals. Our strategic approach ensures partnership campaigns we create are meaningful, authentic and on-brand with measurable results for organisations that have included record-breaking fundraising efforts and mass media coverage.

Events, Press Junkets & Media Tours

We produce and deliver a range of events for clients including press junkets, launch events screenings and red carpet premieres, as well as experiential events, PR stunts and media tours. We can provide all aspects of event planning and management including booking venues and catering; guest list management including celebrity booking; and management of media, bloggers, photography and filming.

Creative Content

Working in-house and with select partners we produce creative content for our campaigns. Our services include photography, Electronic Press Kits (EPKs), viral and promotional videos and producing press junkets, as well as designing and producing promotional materials such as posters, invitations, event branding, awards design & manufacturing and packaging.

Press office support & consultancy

We provide remote press office support and consultancy for a range of clients including global PR teams, individuals and start-ups on both a retained and project basis. We can create a bespoke offering tailored to your needs and budget, from running an international press office to offering senior PR consultancy for teams and individuals.

MEDIA TRAINING

We provide expert media training for a range of clients with an offering that is bespoke and tailored for each client’s needs. Our consultants are trained journalists and will be able to help you effectively communicate to your audience, prepare you for media interviews, and advise and guide you on how to navigate the digital media landscape.

our specialisms

Entertainment

We are specialists in communications and PR for the entertainment industry and the first choice agency for some of the world’s biggest media brands and companies. Our work spans TV, film, home entertainment, media brands, music and events, theatre, national attractions and publishing. We provide specialist services for a diverse and exciting range of clients across the television industry including UK and international broadcasters, streaming services and production companies across consumer and B2B communications and publicity and regularly work on some of the biggest TV series on UK screens.

Kids & Family

We are the go-to agency for kids and family brands, working with global and UK children’s content creators, publishers, broadcasters, streaming services, digital platforms, consumer products, licensing, music, events and attraction parks. We have decades of experience working with kids brands on a multitude of consumer and B2B briefs covering both UK and international campaigns. Recently our creative PR work for preschool brands has been rolled out in multiple countries around the world, and our UK campaigns for teen TV and film content have generated record-breaking audience viewing figures.

Not-For-Profit

We provide a range of services to charities and not-for-profit organisations both in the UK and abroad. Our work has helped raise valuable funds for charities, generated mass awareness for important causes, started meaningful conversations on important issues and helped create social change for good in the UK and around the world.

Celebrity & Experts

We are one of the UK’s top agencies for PR services to celebrities and experts, with decades of experience working with talent for television, home entertainment, music, events, comedy and film. We have also handled profile publicity and managed the reputations of a range of talented individuals providing strategic and bespoke personal PR services.

Health & Wellbeing

We work with a number of leading UK health, fitness and wellbeing brands and experts, providing a range of PR and communications services. We have helped clients launch new products and services, provided personal PR to health and fitness experts and masterminded earned media strategies for several of the most in-demand health trends of the past decade.