TK Maxx & Homesense
Develop and implement a high profile PR campaign for the launch of TK Maxx x Emma Bridgewater for Comic Relief.
TK Maxx and Comic Relief tasked us to create a PR campaign to launch the new TK Maxx x Emma Bridgewater product range and drive sales to fundraise for Comic Relief.
Our creative campaign included engaging celebrity chefs to take part in the project and model the special Emma Bridgewater products in a photoshoot that was fully produced by us. This created exciting content and PR assets that we used to generate mass awareness, leveraging our excellent media relations skills and news generation tactics. The campaign also included product reviews and celebrity interviews for further features and stories about the product range.
Over 350 pieces of branded coverage ran in broadcast, print and online media. The campaign raised over £3.7million for Comic Relief.
- “A BIG thank you for being so amazing to work with and a huge well-done for the brilliant job at delivering an outstanding PR campaign.” Jemma Pike, Media Officer, Comic Relief
- “Thank you for delivering such brilliant PR to help us achieve this amazing figure (£3.7million) for Comic Relief! It’s the best PR we’ve ever had so give yourselves a great big pat on the back!” Helen Gunter, Head of Communications, TK Maxx & Homesense