DISNEY POP UP CHANNELS

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Disney Channel

BRIEF

MCPR were tasked by Disney Channel to drive awareness and tune-in to special pop-up channels running for one month at a time. These included the Mickey and Pals Channel, the Marvel Avengers Channel and the Marvel Spider-Man Takeover.

WORK

Our PR strategy for each of the pop-up channels included generating creative assets out of the content of the pop-up channels, running targeted influencer campaigns to reach parents and families, news announcements and features campaign in specialist press.

RESULTS

Standout press coverage in target media and mass news generation created buzz and excitement around the launch of each pop-up channel including putting the channels on the map with target TV and family media.

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