MCPR were brought on board by the SnapDonate Foundation to launch the SnapDonate app, the world’s first image-recognition app that empowers people to support the charities they love no matter where they happen to be. The campaign needed to reach three important audiences: technology and charity sectors and consumers.
We developed the PR strategy for the launch of SnapDonate in the UK and shaped the key brand messaging for the new product and Foundation. By creating engaging content and impactful news stories to support the innovative product we ran a successful PR campaign with multiple moments and coverage in a range of media outlets reaching all three important audiences.
Our PR activity generated over 100 pieces of positive press coverage about the brand new app and the successful campaign helped SnapDonate to develop key partnerships.