CLIENT

Disney Destinations

BRIEF

Disney brought us on board to provide PR consultancy and press office support around the celebration of the 25^th anniversary of Disneyland Paris, including creating mass news generation for the special activities taking place.

WORK

We worked with Disney to help develop the PR strategy for the 25^th Anniversary of Disneyland Paris including planning multiple PR moments, hooks and stories. We provided PR consultancy around assets and celebrity engagement and managed and delivered multiple news sell-ins through top level media relations campaigns.

RESULTS

A strategic campaign ran for the 25^th Anniversary celebrations with our news generation tactics resulting in over 400+ pieces of national press coverage running in the lead up to and on the anniversary day.

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